I always kept asking myself, “How can I:
– Do something that doesn’t pay me by the number of hours I put in, but by the quality of work I do?
– Work on something that doesn’t require my presence at a specific location, but only my best efforts?
– Create a business where growth is non-linear and virtually unlimited?”
While searching for an answer to the questions above, I stumbled upon an article about the amazing potential of the digital ecosystem, and I was hooked.
My name is Anirudh, and I am a data scientist by profession.
In the last 1 year, I learnt how to run facebook ads, start a blog, start a small ecom store, all from free (and some paid) content online. To say that it was overwhelming would be an understatement.
My sources of learning were all over the place, with no clear plan of action. No prizes for guessing, the learning did not translate to earning.
It finally occurred to me. If I had to make some serious earning, I absolutely had to do some sincere learning; and from someone who had seen it all, done it all. (Kind of late bloomer, wasn’t I? But better late than never)
Digital Marketing Internship by Deepak Kanakaraju
I came to know about a Digital Marketing internship program by Deepak Kanakaraju aka Digital Deepak. I was skeptical, not the least of my doubts being the efficacy of the program.
So, even after registering for the webinar, I was not so sure if I would still be sincere with this course.
Then, as Deepak walked us through the program, it became increasingly clear that this is not a course. It indeed is an internship.
Real money payouts for each completed assignment. What? In fact, apart from being an innovative idea, it only goes to show how invested Deepak is, in each of his interns’ success.
‘Paisa vasool’, like quite literally.
So after some careful thinking, I decided to wear this new hat of a Digital Marketing intern, everyday after I return from work.
In this article I will write about the concepts I could assimilate in the first session of this program. (while trying my best to keep aside whatever I already knew)
The Golden Triangle
- How does one learn effectively? There are 3 parts to it. Learn, Do, Teach. Each one essentially building on top of the other.
- Learning by assimilating knowledge, and then applying the knowledge is still only two-thirds of the job done; one must cement the knowledge by actually teaching it to someone.
In the words of Einstein, “If you can’t explain it simply, you don’t understand it well enough.”
- Economics touches every aspect of business, and it could actually help to study a little bit of it.
- The median age of India (its citizens) is about 27 years, projected to go up to only about 38 years by 2050.
- This means most Indians are (and will be for the next 30 years) around the age of starting a family, (which includes having kids as well) which means India has consumers at the peak of spending and consumption.
- The economy will continue to expand, and so will the opportunities. Why do you think multinational corporations are competing with each other as all of their peers clamor to enter India? We are the next big market; for everyone.
- This should be reason enough to be betting big on India. This billion strong country could very well be where the next 1000 billionaires come from.
Start with a goal
- Whatever your reason to start, always tie it to a goal, for it will motivate you to aim for something tangible and realistic.
- Break it down into smaller chunks and you shall see it is indeed achievable, one chunk at a time. For example, to make ₹ 1 crore, you only need to find:
– 1,000 customers who will pay you ₹ 10,000 each
– 2,000 customers who will pay you ₹ 5,000 rupees each
– 10,000 customers who will pay you ₹ 1,000 rupees each
– 20,000 customers who will pay you ₹ 500 rupees each
- It gets real simple when you break it down.
Marketing doesn’t change much, it only adapts to the medium
- Digital platforms are just a medium of marketing, which hardly ever changes the core concepts.
- At this juncture, I would like to mention the book ‘Scientific Advertising’ by Claude Hopkins, which though written in the 1920s, is very much relevant today.
- All digital marketing strategies are mostly adaptations from core concepts, tailored to the digital media of today.
Hence Deepak says, “Become a marketer, before trying to become a digital marketer.”
- Recession is a process in the evolution of the marketplace. It is what thins the herd.
- No matter big or small, the strong survive, and the weak ones perish. ‘Maximize value while keeping costs low’. Recession or no recession, people will gladly pay for value.
- Social media has enabled a direct connection between people, in a way that has never happened before. Celebrities, entrepreneurs, leaders all can now connect with millions of people with virtually no barriers.
- Truth is, people identify more with other people rather than a logo.
- Branding therefore finds way more relevance today for personalities than companies.
In Deepak’s words, “The best-known will almost always win against the best.”
The most important skill
- Communication is of utmost importance when it comes to getting the right message across to your audience. This is the single skill that, if applied well, can set you apart from your peers.
- English still happens to be the most widely understood language and therefore the preferred one for communication by marketers worldwide.
- Television Sitcoms, well written books, standup comedy shows are few of the numerous ways one could work on improving their understanding of spoken (including slang) and written English.
Choose your niche
- Your niche is your playground, this is the field (no pun intended) where you operate.
- There are 3 niches at the broad level, health, money, relationships. All other niches will usually be the sub-niches of one of these.
- Drill down while narrowing the niche to your interest and expertise. For example, ‘Weight Loss’ is not a narrow enough niche, while ‘Post-pregnancy Weight Loss’ definitely is.
When you narrow down your niche, you not only reduce the competition, you improve your odds of finding like-minded people that are motivated to take action. That’s how you can build your tribe!
Bringing it all together : Integrated Digital Marketing
None of the components of Digital marketing work well in isolation. The more tightly coupled every gear is, the more efficient the whole machine works. Essentially this is an Integrated approach to Digital Marketing
It is no coincidence that hard content lies at the center of the whole framework that nicely stitches everything together.
Strive to become the best
- Very few people remembers Indira Gandhi as the 3rd Prime Minister of India, but all of us do remember her as the 1st woman PM of India.
- In order to become successful, one should always strive to become the number one (not essentially in chronology) in their niche. And how does one become the best? Well, by creating engaging content and delivering awesome value.
- I deliberately put this concept in the end, lest it be lost somewhere in the middle. Abundance mindset is what further aids your growth.
- India being an ever-expanding market has no dearth of opportunities. There is enough wealth to be created for everybody; if only one looks in the right places.
So that’s it guys. That was my 2 cents on the first session of the Digital Marketing Internship program by Digital Deepak.